Being in the fitness industry, it’s a struggle to not give into the hype. And by that I mean the vapid marketing hype that brings in clueless clients. Stuff like, 6 pack abs in 30 days! Lose 10 lbs in 5 days! Double your butt size with this simple movement! People want to believe […] Read more…
I was having a few drinks with friends on Saturday night when Joe asked me why I don’t do more crunches in boot camp. Some arguing and drunken finger pointing ensued. He didn’t believe me when I said that crunches were a waste of time for building ABZ and strengthening your core. So I decided to […] Read more…